Brand Positioning / Market Expansion / Product Introduction
Enterprising, creative, and transformational marketing and sales strategist with a record of success driving multimillion-dollar growth across a wide range of travel, hospitality, and service industry verticals. Adept at creating customer and shareholder value by combining vision, creativity, and strong business acumen with well-developed project management and leadership skills to drive market-leading initiatives that differentiate companies from their competitors. Core expertise:
• Brand and Product Development • Profit and Yield Management
• Marketing and Product Strategy • Sales Development
• Integrated Marketing Communications • Operations and CRM
• Direct Marketing and Analytics • Leadership and Team Building
Professional Experience
Enrichment Journeys, Plantation, FL
President, 2012 to 2015
Recruited to create and implement a new commercial tour division for a successful e-commerce travel business. Developed unique cruise and tour product concept and recruited and managed a world-wide network of service delivery partners. Conceived, developed and launched new website: www.enrichmentjourneys.com. Key Contributions:
• Developed content strategy and engaging user experiences for both website and email
• Generated measurable click-through rates that consistently beat industry norms
• Achieved financial success in first full year of operation growing sales by 37% YOY
AAA Western and Central New York, Buffalo, NY
Vice President of Travel & Retail Services, 2009 to 2012
Directed travel division strategy and operations for a member services organization serving 880,000 members residing in upstate New York via 14 retail locations and a call center with 170 total employees. Developed CRM and direct marketing strategies in support of $90M+ travel sales volume. Responsible for travel division P&L and for managing $9M in overhead expense. Manage six direct reports. Key Contributions:
• Created and implemented a direct marketing strategy that increased profit by 47%
• Created a branded loyalty program that produced $9.2 in incremental sales and a 4:1 ROI
• Redesigned travel insurance program that increased sales by 20% and revenue by 69%
• Introduced branch operations standards that improved member service and retention
• Created an at-home sales force that delivered $300K in sales in eight weeks
Vantage Deluxe World Travel, Boston, MA
Executive Vice President & Chief Marketing Officer, 2005 to 2008
Re-engineered product development and marketing functions for a $250 million direct marketing travel company and implemented a scalable model for business expansion. Directed three product development teams, five foreign offices, product marketing, circulation strategy and analysis, product costing and service delivery. Responsible for full product P&L results with $10M budget. Managed six direct reports. Key Contributions:
• Delivered two years of results that grew gross profit by average of 41% per year
• Expanded most profitable business line by 33%
• Improved ROI on direct marketing efforts by an average of 35% per year
• Identified ship product concept and hired experienced staff to manage fleet
Cunard Line Limited, Miami FL
Vice President Marketing & Revenue Management, 2000 – 2005
Led brand development and multi-channel strategic and tactical marketing communications for the award-winning product introduction of the $800 million Queen Mary 2. Directly managed eight marketing professionals and a $20 million marketing budget. Key Contributions:
• Delivered first-year operating results that exceeded budgeted expectations by 23%
• Reduced marketing acquisition costs by 47%
• Created a direct marketing strategy that contributed more than $15 million profit
Additional Experience
Lodging & Hospitality
Marriott Hotels & Resorts, Bethesda, MD – Director Travel Industry Marketing
Marketing & Sales Management
Regent Seven Seas Cruises, Ft. Lauderdale, FL – Executive Vice President, Marketing & Sales
SeaQuest Cruises, Ft. Lauderdale, FL – President
Renaissance Cruises, Ft. Lauderdale, FL – Vice President Marketing & Planning
Ocean Cruise Lines, Ft. Lauderdale, FL – Executive Vice President
Norwegian Cruise Line, Miami, FL – Vice President Marketing
Pearl Cruises, San Francisco, CA – Senior Vice President Marketing & Sales
Consumer Products & Services
Maiden Brook Bottled Water, Orlando, FL – President
Education and Training
Northwestern University –
Kellogg Graduate School of Management
Certificate in Industrial Marketing Strategy
San Francisco State University
Journalism
Technical Skills
Adobe Lightroom 5
Adobe Photoshop 6
Act-On Marketing Automation and Email Platform
Microsoft Office (Word, PowerPoint, Excel, Outlook, Access)
WordPress 4.1.4