As a travel, leisure, or hospitality executive you know first-hand how important it is to understand the distinctions among your customers and prospects in order to successfully craft and execute your marketing strategy. Whether you call them guests, passengers, player’s club members, clients, or owners, you need to prioritize and target consumers that are likely to have the ability and desire to purchase your product. And once you understand who are your best customers and prospects, you need the tools to communicate successfully with them via the channels they favor.
Today’s travel industry marketing requires a keen understanding of the buyer’s journey and the unique perspective of marketing in an environment where the buyer’s access to information increases daily. As techniques and supporting technology have become more sophisticated, it becomes harder to remember that our job as marketing professionals is first and foremost to create demand at the lowest possible cost. Done correctly, the result is profitable travel industry marketing.
Whether you are looking for new customers or you want existing customers to return sooner, sometimes a fresh set of eyes can find an approach you may have overlooked. What makes our approach unique to travel industry marketing is the fact that we have done it all – from start-ups to repositioning a brand, and from direct sales to e-commerce, we have developed the products, mined the data, crafted the messages, purchased the media, managed the pricing, and reported the results.
It is that hands-on experience, and a perspective that encompasses decades of dynamic travel industry growth, that truly sets us apart. Why not let me share the Ultimate Secret to Successful Marketing when we meet to explore your highest value opportunity? Contact us today to learn how we can help.