Services

We have organized studies ranging from quantifying the size of a potential market and its composition by length of stay, average spend, and demographics, to qualitative studies that uncovered the core values of a 150 year-old brand. We approach research from the unique perspective of wanting to find intelligence that is actionable and that translates into near-term ROI.

From building classical land itineraries to creating a world-wide fleet deployment, we have built some of the most creative products on land and sea. We have discovered ports that were off the beaten track, and created imaginative land journeys that enriched a market of sophisticated travelers. And we have delivered both experiences to some of the most demanding audiences in the world.

Whether you need a strategy to solve the issues keeping you up at night, or already have a strategy and need to deliver on it – we have worked with multiple brands over nearly four decades in strategy development and deployment.

By better understanding the customer, we have learned to leverage the right tools to achieve measurable results. Customer segments differ greatly, so the ability to deploy the most effective solution to the most desirable audience may require expertise across several disciplines, from classical advertising to direct marketing and from e-mail to automated marketing campaigns.

Knowing how to price and when to discount is an art. We have had experience in building pricing strategies from scratch and creating discount programs that generated last-minute demand and incremental profit. Whether you are measuring revPAR, yield-per-berth, or margin-per-passenger, we have the know-how and experience to increase your bottom line.

When direct marketing is the solution of choice, we are acknowledged experts in direct mail and e-mail, including list management and selection, product offer and development, and creative execution. We know how, what and when to test, and how to achieve the best ROI.

Whether organizing an on-location photo shoot or choosing the best stock photo to reflect a destination’s unique emotional appeal, we have hands-on experience in leading every aspect of the travel industry’s creative process, and we know some of the best providers in the business. We have also been known to write for brochures and web.

We have hired, trained, motivated, and managed both B-to-B and B-to-C sales organizations, including call centers ranging in size from 10 to 300 seats. We have developed programs that increased customer referrals, shortened the repeat purchase cycle, and assisted in the implementation of a full CRM system. We understand how, what, and when to build programs that achieve the results you need to increase profitability.

We are prepared to fill the void when client companies face leadership, financial or operational challenges. In a moment’s notice, we are willing to assume C-level roles, providing the leadership and strategic decision-making ability to maintain momentum, establish corporate priorities, build morale and provide continuity.